Advertising

Video Production and Performance Marketing

Experience with more than 20 clients in the consumer goods, nonprofit, and political industries. ROAS and CPAs consistently beating traditional static image ads by 30, 40%, more. Managed over $6 million in creative for my cohort of clients at TubeScience, Inc., the world's leading social media advertiser for video (generating more than 5% of paid video views on Facebook and Instagram in North America).


Worked with progressive and Democratic campaigns on the 2020 election cycle. See "Political Work" page for example creative.

Video ad for one of my past clients, in the beauty industry.

Led strategy for a team of 12 producers and editors creating content for eight different clients. Data-driven creative decisions.

(see link with post for comments and likes)

Another video ad for one of my past clients, in the fitness industry.

Led strategy for a team of 12 producers and editors creating content for eight different clients. Data-driven creative decisions.

(see link with post for comments and likes)